Chobani Greek Yogurt came to us with a brilliant idea: to redesign themselves as a wellness company that uses food as a force for good. With this mission in mind, we took the lead to redesign their digital brand and eCommerce site. We spent months learning what makes Chobani so loved and what we could do to elevate the brand. We then crafted a new brand that merged this nostalgic love with their vision for the future to create a digital experience that promotes social well-being in communities and ensures the planet’s environmental wellness.