HELLO I'M DENNAE MAKEL

I am a UX Designer with a side passion for visual design with 5 years of experience.

DESIGN SYSTEM

INFORMATION ARCHITECTURE

ENTERPRISE

RESEARCH

STRATEGY

1 of 4 | CHOBANI

Designing a playful digital brand & omnichannel experience

Chobani Greek Yogurt came to us with a brilliant idea: to redesign their brand as a wellness company that uses food as a force for good. We were really excited by the idea and decided to build on it through digital experiences and e-commerce.

2 of 4 | DICK'S SPORTING GOODS

Building Homefield - Dick's Sporting Goods first design system for ecomm, enterprise & store tech

We researched what our teams need most in order to enable them with the right components for consistency, efficiency and speed. Ultimately, we created this system so our teams could have the right tools in order to focus on the important things - our athletes.

3 of 4 | DICK'S SPORTING GOODS

Creating delight and nostalgia during the holidays with research and strategy

How do you combine the timelessness of the holidays with the ever-changing space of the internet? We got to know hundreds of our athletes across the country to understand how we can design meaningful omni-channel experiences.

4 of 4 | DICK'S SPORTING GOODS

WIP - Designing a system that merges personalization capabilities with content management

As digital athletes look to discover more meaningul content, we led the initiative to define personalization as attainment with our goals being athlete driven. It’s not about simply delivering what the business wants, but also about allowing every athlete to consume the experience how they prefer and helping them achieve their goals at each stage in their journey.

Dennae Makel

CONTACT ME

FOLLOW ME

Product Designer

dennaelmakel@gmail.com

2015 - Present

412-720-5045